Simply put, subjective thinking doesn’t do athletes justice. Subjective thinking offers little room for growth—leaving sports medicine specialists at the end of the rope—and has stifled a deeper understanding of sports injuries for decades now.

If you’ve read Sophie’s Story, you understand how a subjective approach can leave athletes at risk for reinjury. Athletes may be approved for return to play by a subjective screening even though objective, data-driven testing tells a much different story.

Because subjective screening relies on our subjective minds, preventing and treating injuries primarily revolves around opinions and interpretation of visual cues. But the human eye can miss a lot when it comes to the subtle athletic movements that are happening below the skin in a matter of microseconds.

Objective Performance Optimization and Injury Prevention

Our experts are dedicated to developing training and conditioning programs worthy of championship-caliber athletes at all levels. Our approach begins by acknowledging the inadequacies of subjective thinking for modern athletes and athletic trainers. From there, we work with athletes to formulate a comprehensive, objective understanding of the way they move and provide them with the tools and techniques to move more efficiently and mitigate the risk of injury. We do so using revolutionary Movement Capture Technology.

Specializing in Sports Medicine

Because we specialize in sports medicine, we not only help athletes recover from injuries, we offer a bigger picture perspective of an athlete’s overall well-being that coaches and trainers may miss. Of course, coaches want their players ready for the big game as soon as possible. We’re here to help facilitate and streamline the rehabilitation process. At the same time, however, we let players and coaches know that although everything may seem fine subjectively, one wrong cut or bad tackle may cost the athlete another season.

College Football Rankings

One of the ways we like to think about objective vs. subjective thinking is by comparing college football rankings to the playoff system. Until recently, college football rankings relied on opinions and subjective poll voting to rank teams. Some voters may have believed that strength of schedule was the most important factor, while others prioritized an undefeated record. As a result, there was a lot of ambiguity and subjectivity as to which team was the best.

On the other hand, just about every other league relies on a playoff system to determine who the best teams are in any given year. With head-to-head games, teams have the chance to prove themselves—not based on other people’s opinions of how good they are, but on how good they actually are. Playoffs objectively determine who the best team is by gauging performance instead of opinions.

Similarly, our objective approach to movement analytics mitigates the risk of human error as much as possible. Our analytics let your body speak for itself by proving what it can do to protect itself and prevent future injury or reinjury. We’re here to help athletes gain a deeper understanding of their body by grounding their movements in objective data.

Ready to take the next step on your journey toward athletic performance optimization and injury mitigation? Contact our team today to get started.